Smokefree NZ - Digital & Social Media
Freelance Creative, Designer, Director & Editor
GSL Promotus
Working with Smokefree NZ I worked to bring smokefree messages to an online audience through bite sized 6-15 second videos and snapchat filters.
Our largest challenge was approaching YouTube's pre-roll ads in a way that would convey a simple message even if the video was skipped. Our solution was to assume that the videos would be skipped. We created a huge variety of 6 second unskippable clips, and two skippable 15 Second clips that were encouraging the audience to skip.
